2017-18 Annual Operating Plan and Evaluation Frame

We’re pleased to release the Australian Eggs 2017-18 Annual Operating Plan and Evaluation Framework.

The AOP is the first to be developed under our new Strategic Plan and is an important first step in the new strategic direction of Australian Eggs. It has been structured to be accessible to egg farmers, with the lynch pin being 29 programs that have clear outcomes and reflect both the Key Focus Areas in the Strategic Plan and the priorities identified by stakeholders.

In short, these programs seek to:

  • develop a more targeted marketing program that adds value consistently across market cycles;
  • focus on R&D projects that have commercial input and greater prospect of adoption by egg farmers;
  • invest in extension activities to ensure benefits created are realised by the industry; and
  • simplify our engagement activities to focus on obtaining quality feedback, sharing outputs with the industry and informing the public.

The AOP includes a new Evaluation Framework that will provide for greater transparency over our activities and, through ongoing monitoring and annual evaluation reporting, greater accountability of Australian Eggs.


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2017 Spring Marketing Campaign

Protein TVC Baked BeansAustralian Eggs has consulted with the Marketing Industry Consultative Committee to develop a major marketing campaign to support and drive consumption. The campaign will run from late August through to mid-October 2017 using the tested consumption focused ‘Unbeatable for Breakfast’ commercial on television, consumer online and social media platforms.

A summary of the campaign is available here.

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Australian Egg Corporation
Suite 4.02, Level 4
107 Mount Street

North Sydney NSW 2060
(02) 9409 6999
(02) 9954 3133

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